Bradley House is part of a group of eight homes owned by a family.  The family has been in the caring business for a period of 21 years and take a very active part in running the business. One of the proprietors is a Registered Mental Nurse.


Four of these homes are around the Grimsby area (Waltham, Laceby, Bradley and Grimsby) in North East Lincolnshire, two of the homes are in villages (Burringham and Haxey) in North Lincolnshire and the remaining two homes are in Dewsbury in Kirklees. The services that the group provides vary from residential care for the elderly right through to EMI Nursing Care for the elderly.


Each home has its own Manager. Currently one of the proprietors manages two of the homes in the group directly (Cloverdale and Newgrove House).  The Senior Management team in the group consists of the proprietors and a Finance Manager. This fairly flat management structure helps to run the whole group like a small family and the proprietors are particularly proud of being able to create this family atmosphere in the group.


From a company structure point of view, the group is called Dryband One Ltd. Dryband owns all of the shares of three subsidiary companies called Northfields Care Homes Ltd., Isle Care (Axholme) Ltd. and P B Residential Care Homes Ltd. This financial structure is primarily due to the manner in which Dryband expanded to acquire the other homes.


It is company strategy to ‘market’ each home with its own identity and name rather than marketing the group.  This way the residents and staff of the Home associate with the Home’s identity rather than the group.