Bradley House Care Home, Bradley Road, Grimsby, North East Lincolnshire, DN37 0AJ T: 01472 878373 F:01472 277548
From a company structure point of view, the group is called Dryband One Ltd. Dryband owns all of the shares of two subsidiary companies called Isle Care (Axholme) Ltd. and P B Residential Care Homes Ltd.
This financial structure is primarily due to the manner in which Dryband expanded to acquire the other homes.
It is company strategy to ‘market’ each home with its own identity and name rather than marketing the group. This way the residents and staff of the Home associate with the Home’s identity rather than the group.
The services that the group provides vary from residential care for the elderly right through to EMI Nursing Care for the elderly.
Each home has its own Manager. Currently one of the proprietors manages two of the homes in the group directly (Cloverdale and Newgrove House). The Senior Management team in the group consists of the proprietors and a Finance Manager.
This fairly flat management structure helps to run the whole group like a small family and the proprietors are particularly proud of being able to create this family atmosphere in the group.